We started with a few live demos with Suzy marketing and product team members, before quickly diving into the Figma files to familiarize ourselves with the UX flows, styles, and key components. Then, I began storyboarding and style exploration at the same time given the limited timeframe. After some back and forth on the initial round of designs I began to realize that the Suzy team was looking for a bit of a branding overhaul in their marketing creative, and this video was the perfect fresh start. As such, I quickly pivoted from the initial reference and existing design approach they had been using to explore a more modern, eye-popping gradient style using only their brand's blue, purple, and pink color palettes. Additionally, I explored a "sea of shapes" design motif that could be used to add movement and interest to otherwise static backgrounds, while representing the ever-changing nature of data/consumer research.